LIGAVAM presents – Noteworthy wedding fashion events in the world in 2020. Zac Posen, Grace Loves Lace , Floravere, Pronovias, Roland Mouret, Dôen , Albus Lumen , Sleeper, Ashley Graham x Pronovias.

For bridesmaids

In contrast to the bridal gown, bridesmaid dresses are repeatable (or at least intended to be) wearable. This need and the desire has been heard by the Australian brand Grace Loves Lace and presented a collection for bridesmaids Silky Satin with minimalist, neutral shades (olive, dirty pink, latte, metallic) dresses on delicate spaghetti style straps.

Mini, midi or two-piece products are discreet and therefore can be worn with high heels for the formal part of the wedding for shoes, on the dance floor - with white sneakers, but in everyday life - can be combined with cashmere jackets, blouses and even for jeans.

Bridal muses

Undeniably, the wedding dress chosen by Kate Middleton, Duchess of Cambridge, has been both designer and bride for years source of inspiration. With this approach, wedding fashion brand Floravere has created a collection Bride Crush and reminded of other historically legendary brides – actress Elizabeth Taylor, model Bianca Jagger, USA former spouse of President John F. Kennedy, Caroline Bessett, Princesses Diana, Grace Kelly and Margaret.

"Each of them has an unbreakable spirit of independence, great love for life, career, charity... for us, these ladies represent women on their own terms,"

explains the brand's creators, Molly Kang and Denise Jin, and notes that the clothes in the collection are not senile copies, but sources of inspiration that are also relevant in 2020.

Modern bride

Since a modern wardrobe is synonymous with comfort and weddings are no exception, the new Kiev brand will come to the rescue Sleeper .

"While working on the collection, we wanted to look from the point of view of millennials, that is - a dress should not only be unique and beautiful, but also multifunctional. Wedding fashion has changed in the last five years, our generation women are picky and don't want outfits for just one day anymore," says the brand's founders, former fashionistas editors Katja Zubarjeva and Asja Varets, and wedding fashion newcomer Sleeper arsenal of modern simplicity and brevity, therefore – wearing versatility.

Beauty to all!

When plus-size model Ashley Graham married videographer Justin Ervin ten years ago, she was forced to forget about the perfect, figure-flattering wedding dress. The negative experience with sewing and fitting a wedding dress is became the motivation for a collaboration project with the wedding fashion brand Pronovias – a capsule collection of 16 dresses Ashley Graham x Pronovias in an extremely wide range of sizes.

"Women need to be encouraged, allowed to look and feel good, so it's important to offer fashionable choices for everyone sizes and styles. One size and style does not fit all!" she has declared.

Get off with extravagance

Prince Harry's wife Meghan Markle's favorite designer, Roland Mouret, has made his wedding fashion debut designer! The Frenchman praises Megan as his first source of inspiration, and sustainability as his second source of inspiration:

"Fabric used for a disposable dress is a waste of material and space!"

Debut - spring/summer wedding collection reminds of Meghan Markle's laconic sense of taste, is simple, sophisticated, elegant and everyday wear (trousers, overalls, knee-length dresses).

Affordable luxury

2020 will be a lucky year for brides - American designer Zac Posen has collaborated with Barcelona fashion brand White One and created a wedding collection with 20 dresses and 10 accessories.

Zac Posen for White One – sophisticated, sexy and virginal, and available: “Zac's beautiful, glamorous aesthetic combined with our expertise will bring a unique offering to the market: high fashion design and quality at an affordable price price," the 1200-4000 dollar expensive dresses are advertised by White One owner, Pronovias Group manager Amandine Ohio.

for Bohemia

"It's fantastic to see how customers and friends mark the most important moments of life in our dresses, and it inspired us to create collection also for other life celebrations - weddings,"

fashion brand Dôen creators Margaret and Catherine Kiveland have announced an addition to the offer with the Celebration collection - wedding, bridesmaid and guest dresses.

In versions from classic to super feminine, the dresses will be dominated by romantic bohemian with lace, embroidery and frill rounds.

Contemporary dreams

Marina Afonina, creator of the Australian brand Albus Lumen , which is known for its ultra-modern approach fashion, exclusively for the online store MatchesFashion.com has created Albus Lumen wedding fashion collection.

"It all started last spring, when one of my friends asked me to create a a special outfit - a silk suit with shorts. Her goal was a relaxed and at the same time chic and classic look. Literally, a couple of months later, I was approached by Matches Fashion bayera with a project as Albus Lumen to bring aesthetics into wedding fashion.”

Marina Afonina has modernized wedding fashion with silk suits, relaxed, light silk and satin dresses, and Art Deco mood - "Ethereal, dreamy and light!"

Photo: Vida Press

Author of the article: ANITA SEDLIņA