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What does "Zelma Kraft" mean?

Hello! My name is Zelma, I am the creator of the brand and the maker of each purse. I believe that life should be comfortable, easy and beautiful. As you already know, 'Kraft' is spelled 'Craft' in English. We Latvian women are strong and smart, that's why I choose the letter "K". Together, the letter combination "ZK" is formed, which is strong and stable. I should mention that my maiden name also started with the letter "K", which I am very grateful for, as I am a second-generation leather goods craftsman and have been running my own brand for 10 years.

A bag is like a woman's best friend who is always there.

The classic shapes and sustainable leather material of bags make them fashion icons that we can pass on to future generations. The wide range of colors gives a unique and individual approach to each customer, as the number of products is limited.


Makes everyday life easier and finds appropriate organizers so that each thing has its place and lasts longer.

  • Purses
  • Handbags
  • Cosmetic bags

We offer wallets in both earthy and metallic tones that will bring joy every time you pick them up.


We are proud and honor traditions

We offer the "ETNO" collection, where you can find pastels of different colors to be worn both with traditional clothes and with modern clothes. What can be more Latvian?


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