This is the perfect time when invitations to upcoming summer and fall weddings fall one by one into mailboxes or otherwise reach their recipients. A wedding is a highly anticipated event, so couples often think about how to surprise their guests - and it usually starts with the invitation itself.
To find out what are the current trends in wedding invitations for this year's wedding season, LĪGAVĀM interviewed invitation masters Anna Kandi .
What are the current fashion trends for invitations in Latvia and the world?
The tastes of brides are very different, and the possibilities of the moment allow to realize an extremely wide range of possibilities. Therefore, I can definitely say that this season both began and continues in an extremely wide range of styles, atmospheres and techniques. Watercolor spreads and watercolor flower motifs, exotic plant motifs, as well as rustic style invitations on brown paper are still popular. The triumph of green, minimalism, romantic untidiness, individuality, and the possibilities of semi-transparent paper are sure to be observed this year. The spectrum of green ranges from lush green to elegant silver green. It appears both in watercolors and botanical themes, as well as in the paper itself. It definitely goes hand in hand with the tendency to choose more greenery and less flowers in wedding floristry.
Greenery or green is also the Pantone Color Institute's shade of the year. So it can be concluded that customer wishes coincide with world trends?
It seems to me that to a large extent Latvian current affairs really follow world trends, but it is a great pleasure that here we do not only make "like pinterest", but also make "pinterest". This is how it should be - in interaction, development and growth. For example, couples are increasingly abandoning bright and expressive motifs in favor of very calm and austere designs. Often this involves the creation of an additional info card, allowing the invitation itself to remain light and unsaturated. Still among the leaders of the moment are invitations on watercolor paper, often with torn edges and sometimes seemingly messy handwriting. Their general atmosphere is very gentle, light and romantic.
More and more often, couples choose to give their invitations a very personal note, this is achieved by incorporating good quality photos or poems that are important to the couple into the invitations.
Sometimes the couples write individual elements by hand, which I then electronically incorporate into the design. And, of course, the possibilities of semi-transparent paper. Oh, those are the possibilities. That cool transparency allows you to create such miracles.
Wedding invitations can be the most diverse - sometimes it seems that there are no boundaries and rules. What have been the most interesting designed invitations in your own practice?
Indeed, this work never ceases to amaze. For example, an invitation on glass - thin transparent glass with a laconic and elegant text in white. The invitations were packaged in white boxes filled with moss, making the bright green moss a beautiful backdrop. It is a non-standard solution, but even while staying within the limits of paper, the possibilities are very wide and there really are no limits - the possibilities of printing, painting, foil printing, folding, gluing, combining and other activities are huge.
How can a couple understand and find their own style, type, format of wedding invitations in this huge range of possibilities?
The style of the invitations definitely goes hand in hand with the overall style and range of feelings of the entire wedding. Sometimes couples want to be guided directly by the color palette, sometimes by the flowers. But, for example, it is important for me to understand and feel the atmosphere that a couple emits. The complete compatibility of colors and textures is not always important. Often, invitations, which are usually followed by table cards, table numbers and other details, can become a bright or even contrasting detail at the wedding itself. There is no single common recipe for achieving the final result.
But basically the stylistics we end up with is a combination of "we really like these" and what the couple is like.
These components sometimes resonate a lot, but sometimes they don't seem to resonate at all, and then my task is to find the commonality, highlight it and wrap it with a story and feelings.
What should couples keep in mind when designing their wedding invitations?
From my experience, I advise couples to read the invitation text carefully and several times, because only the couple knows and feels the text best, so it is important to read everything very carefully before confirming the final, even if it has already been done. And you must also prepare and leave one set of invitations for yourself - both for memories and, for example, for wedding photos, because often wedding photographers use invitations for details and photos.
When, in your opinion, would be the most suitable time to deliver the invitations to the addressees?
It is very individual. If distant guests and guests from abroad are planned for the wedding, then the preferred time to deliver the invitations is the earliest six months before the wedding, but no later than three months before the beautiful life event. On the other hand, if the wedding is planned to be small, with family and close friends, then I recommend to be guided by feelings - the main thing is for the couple to feel comfortable, so that there is no stress about the fact that everything is happening too late. I think in this case it could be three to one month before the wedding.
Undoubtedly, couples often try to find ways to save on their wedding budget. Would wedding invitations be the thing to save money on, for example, by making them yourself at home or by buying them ready-made in a store?
Once, out of curiosity, I compared the price of a set of individually made invitations with a beautiful store-bought postcard with a matching envelope, and I couldn't say that the price of an individual design work is much higher. So I tend to think that it's more a question of attitude - whether it seems important or not, whether a person pays attention to details or not. In fact, what sometimes hurts are not the couples who want to save on this section, because it is possible that, with a creative approach, something really cool can turn out, but the craftsmen who offer an inadequate service - when a product is offered for a sufficiently high price without a pre-agreed mockup or sample, and upon receiving the final work, the couple is disappointed. Therefore, what I definitely recommend to both couples and masters is to always agree on the final result. But the most important thing is to enjoy the magic of the preparation time and keep in mind that you are in the main role, everything else is just decorations.
See other wedding invitation makers here: WEDDING INVITATIONS
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